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Digital Transformation in the Franchising Sector

As part of the Lebanese Franchise Association (LFA) Franchise Week in cooperation with USAID, CODERSⓇ CEO Mr. Imad Kozem participated in the webinar "Digital Transformation in the Franchising Sector '' alongside Mr. Raneem Hallab, member of the LFA and Director of Operations at Hallab 1881. The webinar was moderated by Mr. Yasser Kouatly. 


In the webinar, Mr. Kozem defined digital transformation in business as "a process to use all new digital technologies to create or transform existing business processes in companies, culture and customer experiences to go hand in hand with the new era”. 


Listen to the webinar to learn more about what digital transformation is and how the COVID-19 pandemic accelerated this transformation worldwide and more precisely in Lebanon. Moreover, know more about the steps to follow to apply digital transformation to your industry using Enterprise Resource Planning (ERP) softwares.



If you are looking to transform your business, get in touch with CodersⓇ to get a free consultation. As a Microsoft Gold partner, CodersⓇ offers ERP solutions built on top of Microsoft Dynamics 365 Business Center